The Advertisers for Wangkang 1933 Malacca

Why Wangkang ?

The writing pad with the most wonderful sales in the world was Croxley Cambric Writing Pad.

The 100 sheers writing pad, the mark of quality in paper and stationery with world reputation.

It is British and manufactured by John Dickinson and Company Limited. (Incorporated in England.)

This writing pad was stocked by all stationers in Malaya. Page 7

 

The Asia Hotel was Malacca’s premier hotel. It was an excellent accommodation with modern sanitation and served well under expert management at cheap rates.

A 3-digits telephone number, 234, the hotel was located on Melaka’s most popular road, 93-95 Bunga Raya Road.

A special garage was prepared for lodgers. Page 7

 

A public transporter plying Kuala Lumpur, Malacca and Singapore is the Kong Woh Express Car Service. Page 7

Twice daily, its departure time as appended:

Singapore to Malacca and Kuala Lumpur 8:00 a.m.

Singapore to Malacca 2:00 p.m.

Malacca to Singapore 7:00 a.m.

Malacca to Singapore 1:30 p.m.

Malacca to Kuala Lumpur 8:00 a.m. and 1:30 p.m.

Kuala Lumpur to Malacca and Singapore 8:30 a.m.

Kuala Lumpur to Malacca 2:00 p.m.

Tickets and particulars obtainable at:

Shang Onn Hotel 37 Beach Road, Singapore. Tel. 4076

Air View Hotel 10 Peck Seah Street, Singapore. Tel. 6199

Sun Wah Hotel 2 Peck Seah Street, Singapore. Tel. 4978

The Asia Hotel 93 Bunga Raya, Melaka. Tel. 234

Lee Mun Hotel 11, Sultan Street, Singapore. Tel. 2330

 

No feast is complete without Tiger Beer.

Over 70 % of the beer consumed in Malaya was Tiger Beer. There is a reason in its bottle. Page 8

 

There is a kind of cows that produce the famous “MILKMAID” milk.

When you examine the contents of a tin of this brand you can see it was milk of very high quality.

Only the milk of special pedigree cows is used for “MILKMAID” milk. Page 12

 

Insist on Anchor Pilsener Beer. Incorporated in Batavia, brewed and bottled by the Archipelago Brewery Company and distributed by N.V. Straits Java Trading, these are the words, “You’ve tried all the rest, now try The Best” Page 15

 

Insurances!

Melaka agent for Hooglandt & Co. Singapore was Koh Tye San, 1 Wolfersten Road. Do you know where is this road today? (Pg. 20)

 

The Lanka Stores 28 Riverside, Malacc has a branch on 16 Jalan Abdullah, Muar.

Dealers in high class sports goods, stockists of stationery, fancy goods, stamp albums, post card albums, cigarette card albums

Repairer of rackets, typewriters. Bookbinders, news agents and booksellers. Page 20

 

Trustees, administrators, receivers, attorneys, etcetera, etcetera, … telephone 115, or telephone add “STATETRUST” and the codes used was A.B.C. 5 the Edition and Bentley’s.

Registered under Trust Company’s Ordinance 1926, Estate & Trust Agencies (1927) Ltd. Was a successor to L. A. Chitty & Co. Page 20

 

When in Melaka, visit Capitol Theatre, the finest sound house in Malaya. Telephone 245 to 2 shows nightly 6:15 p.m. and 9:15 p.m.

This theatre was fitted with the best sound equipment in the world, the western electric sound system. Page 24

 

Wholesome food and poor drinks were their watch-word.  Don’t forget to call at their café after your visit at the entertainments, where cold and hot drinks were served.

Suan Kee Bar and Café was the only restaurant and bar in Malacca where meals and drinks could be supplied up to midnight. Page 24

 

Insist on Dog’s Head. It’s good for you. It’s Dog’s Head Guinness Stout. (Pg. 28)

 

Wah Seong Press is the proprietors of The Malacca Guardian Limited. It was Malacca’s premier printers, lithographers, bookbinders, stationers, rubber stamp makers and blockmakers.

This Press company was located at 16B and 16C First Cross Street, as office and 15, 17 and 19 First Cross Street as works.

This Press telephone number is 242 and telegrams address is “GUARDIAN” Page 28

 

Protect the frail boat carrying your hopes and fears. Life assurance enables you to provide:

1 for your dependents in the event of your early death.

2 for your own old age.

3 for the education of your children.

A small annual saving creates a large capital sum available when most required. The Great Eastern Life Assurance Company Limited, incorporated in Straits Settlements is here for you.

For particulars, apply to, Woo Swee Mun, Sime Darby and Company Limited or Keng Hin and Company Limited. Page 32

 

Stop Stop Stop

Have you realized what advertisement mean, what advertisements have done and what benefits have been gained to the commercial and civilized world through advertisement?

If not, The City Advertising Company in Melaka can give you every information and quote you space for Advertisement, on Walls, on Hoardings, on Buses, on Lorries, on Cinema Screens at the Capitol Theatre and at the City Park.

This advertisement company can also give you spaces at railway stations between Melaka and Tampin. The company have also secured vacant spaces on railway land.

This advertising company was located on 27 Riverside, Melaka. Page 32

 

The advertisement of The Asiatic Petroleum Company (Straits Settlement) Limited on Page 36 read You can be sure of SHELL products.

Use:

SHELL motor spirit

SHELL motor oils

SHELL industrial oils

SHELL greases

SHELL solar oil

SHELL diesel oil

SHELL anti-malarial mixture

SHELL TOX

SHELL floor polish

SHELL furniture polish

SHELL car polish

SHELL household oil

Mexphalte, Spramex, Colas, Was, Candles, etcetera.

 

The best of the batch. Made by Fraser & Neave, Ye Olde Style Brewed Ginger Beer is a product which have stood the test of time. In 1933, it already been established 53 years. Page 40

 

The City of a Thousand Lights where everybody goes, The City Park is where people likes to spend and evening there. Page 40

 

Page 44 stands for social, moral and intellectual uplift by reading The Malacca Guardian.

News and for news or business, it was Malacca’s only newspaper. Championing Malayan progress and representing the mouthpiece of the people.

 

Kodak SIX-20

Camera perfection at a very reasonable cost, double lens at $24, f.63 at $33 for SIX-20.

For SIX-16, double lens at $29 and f.6.3 at $37.

“Bitter Sweet”, British and Dominions brilliant picture, is only one of the huge numbers of screen successes that have been made on KODAK FILM. Film Directors insist on it!

The Wangkang Procession is held only once in fifteen years. Make certain of getting a perfect and lasting record with your snapshots … snaps vivid and brilliant in every detail. You too insist on KODAK with VERICHROME FILM and have the combination which makes snaps real, alive!

Supplies obtainable from The George Town Dispensary Limited, Melaka. Page 50

 

Page 50

Overseas-Chinese Banking Corporation Limited. (Successors to The Chinese Commercial Bank Limited, The Ho Hong Bank Limited, and The Overseas Chinese Bank Limited)

In 1933, the bank branches, Penang, Kuala Lumpur, Muar, Malacca, Amoy, Seremban, Kota Bahru, Batu Pahat, Palembang, Shanghai, Batavia, Djambi, Rangoon, Hongkong, Ipoh.

1n 1933, the Board of Directors, Chee Swee Cheng, Esq., Lee Kong Chian, Esq., Tan Ean Kiam, Esq., Siew Qui Wong, Esq., Gan Say Hong, Esq., Lim Keng Lian, Esq., Chan kang Sw, Esq., Tan Swee Hoe, Esq., Lee Choon Seng, Esq., Aw Boon Par, Esq., Wee Hiap Tock, Esq., Lim Liat Boon, Esq., Oh Sian Guan, Esq., Parkcan C. Hwang, Esq., Lee Choon Poh, Esq., Tan Sew Aik, Esq., Yap Chor Ee, Esq.

Managing Director Tan Ean Kim, Esq.

Managers, Ong Pia Teng, Esq., Lim Bock Kee, Esq., and Tan Chin Tuan, Esq.

Exchange Manager Kwa Siew Tee, Esq.

Secretary Yap Pheng Geck, Esq.

Melaka Branch Acting Manager Teo Beng Wan, Esq.

 

Page 50

Keng Chin and Company on 16A Jonker Street, have photographs of Wangkang Processions in various descriptions and sizes.

Also available were photographs taken 15 years before 1933.

 

In 1933, people look for a hall mark of quality and efficient service from a chemist, druggist and merchant on 10 Riverside, Malacca.

Established in 1922, Ong Dispensary is the Right House with the Right Price.

Goods were drugs and chemicals of finest quality, perfumery and toilet preparations, foods for infants and invalids, medicated wines and soap, patent and proprietary medicines, surgical appliances and invalid requisites, athletic goods and provisions, etcetera.

Specialties were Atlas iron tonic, Atlas embrocation, antiseptic dusting powder, Bear Balm, Bell cough cure, Bird’s brand oil of eucalyptus, Daly’s carminative gripe mixture, hair cream, mosquito oil, O.D. cod liver oil and malt extract, Ong’s cod liver oil emulsion, pimple lotion, Radiolin, tonic blood pills, curry powder, pure honey, etcetera. Page 56

 

Page 60

“Use Electricity – all ways”

1912 to 1933.

On Kubu Road, the Malacca Electric Lighting Limited with telephone number 52 houses the machinery and men that worked twenty four hours every day to turn out electric power that adds so much to the comfort and prosperity of the people of Malacca.

Note: Pages are pages references of the current copy of The Malacca Guardian.